The FastDay Forum

[Tracieknits]

http://shine.yahoo.com/healthy-living/s ... 08535.html

Now if only we could get the magazines to follow suit...

[Moogie]

Those are fantastic! They look so much nicer than the usual scrawny ones, much more feminine. If only more shops would have these!

Love it!!! Finally real representation of women, with all our different shapes and sizes, why for so long has the fashion industry insisted on a standard, tall, skinny winnie to sell clothes. Well done H&M!

[carorees]

I agree, for two reasons...first, you want to know what the clothes might look like on you not on some invented human who doesn't exist (have you seen ask the clips they have to use on standard manikins to make the store's clothes look like they fit?) And, second, because the stick thin models (whether manikin or human) give girls an unrealistic idea of what they "ought" to look like resulting at best in dissatisfaction with their bodies and at worst eating disorders.

I think the H&M manikins look lovely.

So good I shared the link on fb a few moments ago Thank you.

What a refreshing change this is? I mean, they still look fabulous, but normal fabulous, rather than fictitious fabulous!

I saw the link on FB, well done H&M.. I hope the magazines take note !

That should get an award! As has already been said it gives a true picture of what clothes look like on real,people.

Incredible!

Let's hope the idea spreads.

Interesting! I live in Sweden off and on and I know the ad campaigns are always fodder for controversy. Typically, the Christmas campaign--now often featuring curvy types in lingerie--a change from the old days of rather anorexic types--produce a bit of chattering...not over any sense of lack of modesty (this is Sweden you realize) but from perceived gender issues.

Shame nobody read the text - "spokesperson told Shine: "The image is not from an H&M store.""

Shame nobody read the text - "spokesperson told Shine: "The image is not from an H&M store.""

Yep, I did notice but still wanted to comment on the issue.
According to the Swedish newspaper DN today, the picture was traced to Åhléns a popular department store chain in Sweden.
http://www.dn.se/ekonomi/svensk-skyltdocka-hyllas-pa-internet