Mediawatch here in oz. had a segment last night regarding advertorials on 'current affairs' shows for the likes of 'fat blasting, cellulite melting' leggings & undies which seem to be imbued with magical properties.
Video & full transcript here:
http://www.abc.net.au/mediawatch/transc ... 829077.htm
When you next hear 'clinically proven' alongside 'too good to be true' claims think of this lab company's drivel: "2 doses of accuracy, 1 dose of creativity and a touch of audacity
Our team of researchers works with the intention to offer you more and more creative techniques to prove your marketing claims."
Video & full transcript here:
http://www.abc.net.au/mediawatch/transc ... 829077.htm
When you next hear 'clinically proven' alongside 'too good to be true' claims think of this lab company's drivel: "2 doses of accuracy, 1 dose of creativity and a touch of audacity
Our team of researchers works with the intention to offer you more and more creative techniques to prove your marketing claims."
