I hate when they get the basics wrong. Why are they saying that 4:3 is the Every Other Day diet? 4:3 is fasting 3 days a week, not every other day.
When will people understand that 5:2 is a simple way for us to get into the 'eat less' camp without having to constantly deprive ourselves? Argh! We're not giving up entire food groups, forcing ourselves to eat only raw foods or only foods which occur naturally... 5:2 is so simple - and we're not having to buy books or pay out for fancy foods or expensive weekly membership fees to get weighed and judged by others.
The NHS Choices Live Well website advises: “It can be tempting to put your faith in one of the countless schemes that promise rapid, easy weight loss. Unfortunately, even if these fad diets do help you to lose weight you are unlikely to maintain a healthy weight in the months and years afterwards.”
Well thank goodness we don't promise rapid weight loss

Defo not a fad then, we mostly seem to be doing alright at sticking with it and keeping the weight off

I know I'll never be fat again.